Financial verticals

Crypto & forex

A high cost per lead, hard moderation, and raised responsibility for whatever the ad says.

What this traffic is

Crypto and forex pay more than anything else for a qualified user — and demand more accountability for that user. Platforms review these ads separately, and some geos are closed by regulation.

A promise of returns here is not a copywriting device but a liability. We do not work with wording that guarantees earnings, and that is not caution for its own sake: those bundles live until the first complaint.

What makes the economics different

Financial verticals

01

Cost per qualified lead

Not a registration and not an app install, but a user who reached their first trade.

02

Moderation pass rate

The share of creatives that reach an impression. In this vertical it is part of the cost base.

03

Geo restrictions

The closed-country list moves. It is checked before launch, not after a block.

How we buy it

01

Offer and economics

We fix the target cost per action and what counts as a quality event — before a single dollar is spent.

02

Sources and bundle

We pick channels to suit the vertical and assemble the bundle: geo, creative, prelander, offer.

03

Test

Launch against stopping and scaling conditions set in advance. The number decides, not the mood.

04

Volume

We scale only what the test confirmed, and hold the economics under control on the way up.

Need volume in this vertical?

Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.