Verticals
Six directions. Thirty-three programmes.
We are not generalists across everything at once. Each vertical has its own economics, its own rate of creative wear and its own list of sources that will even carry it.
iGaming
Gambling & betting
The bulk of our volume. Paid on deposits rather than clicks — which is exactly why this vertical is the easiest to make look profitable on paper.
10programmes
02Nutra
Health, beauty, weight loss
A short decision cycle and the fastest creative wear of any vertical we run.
4programmes
03E-commerce & finance
White hat
Brands, aggregators and financial products. Slower to enter and markedly steadier to run.
4programmes
04Sweepstakes & utilities
Mass reach
The cheapest entry of any vertical we run — and the most expensive mistake at scale.
3programmes
05Dating
Mainstream & adult
Two different machines under one sign. They are counted differently and bought differently.
9programmes
06Crypto & forex
Financial verticals
A high cost per lead, hard moderation, and raised responsibility for whatever the ad says.
4programmes
Need volume in this vertical?
Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.