Mainstream & adult
Dating
Two different machines under one sign. They are counted differently and bought differently.
What this traffic is
Mainstream dating is a volume vertical: a wide audience, a clear offer, competition for attention rather than for a niche. Adult is the opposite — a retention vertical, where the first visit does not pay and repeat payments do.
Running both on one buying plan is the standard mistake. Sources, creative and the measure of success do not line up, and a bundle that works beautifully on one side does not pay for itself at all on the other.
What makes the economics different
Mainstream & adult
Registration versus payment
On mainstream we read cost per registration; on adult, only cost per payment.
Repeat payments
The number that decides adult. Without it the vertical looks unprofitable on any horizon shorter than a month.
Platform rules
Part of this vertical is not allowed into the main sources at all. That limits the channel list, not the creative.
How we buy it
Offer and economics
We fix the target cost per action and what counts as a quality event — before a single dollar is spent.
Sources and bundle
We pick channels to suit the vertical and assemble the bundle: geo, creative, prelander, offer.
Test
Launch against stopping and scaling conditions set in advance. The number decides, not the mood.
Volume
We scale only what the test confirmed, and hold the economics under control on the way up.
Partner programmes
9 programmes
The programmes we work with in this vertical.
CrakRevenue
The largest network in adult and casual dating. SOI $1.5–$6, DOI $3–$10, PPS $50–$120 per purchase, RevShare up to 50% for life. Smartlink with an AI rotator.
crakrevenue.comTopOne Partners
Direct advertiser behind Las Atlantis, El Royale and Red Dog. RevShare up to 45%, CPA and hybrid on request. US and Canada focus.
toponepartners.comTogether Networks
One of the largest networks in dating. CPL on signup, CPA on subscription, RevShare. Global, strongest on Tier 1.
offervault.comAdsEmpire
A direct advertiser and exclusive network in casual and adult dating. CPL $2.5–$8.5 per signup on Tier 1, weekly payouts. Own prelanders, built for paid traffic.
adsempire.comCpamatica
A European CPA network focused on mainstream and casual dating. CPL $1.5–$7 per signup and PPS on subscriptions. $50 minimum, weekly payouts.
cpamatica.ioDatify.Link
A smartlink network: the algorithm routes each user to whichever offer earns most per click. CPL and CPA. $10 minimum, paid daily, so working capital never sits still.
datify.linkAdvidi
A closed premium CPA network out of Amsterdam with direct and private offers. Payouts are high because there is no intermediary. $1,000 threshold and hard vetting.
advidi.comLosPollos
A smartlink network that picks the offer by the user's geo, device and OS. $10 minimum, weekly payouts. No manual offer testing needed.
lospollos.comTrafee
A smartlink network on the same principle: the offer is matched to the user automatically. $100 minimum, weekly payouts.
trafee.comNeed volume in this vertical?
Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.