White hat
E-commerce & finance
Brands, aggregators and financial products. Slower to enter and markedly steadier to run.
What this traffic is
The pace is different here. Approving a creative and a placement takes weeks, formatting requirements are strict, and any claim in an ad is checked by a lawyer on the advertiser's side.
In exchange the vertical is not at war with moderation. Accounts are not cut, domains are not banned, and a working bundle lives for months — which makes planning meaningful and scaling predictable.
What makes the economics different
White hat
Cost per acquired customer
Counted net of returns and cancelled orders, not at the moment the order is placed.
Approval time
It is part of the economics: two weeks to approve a creative is two weeks the budget is not working.
Repeat purchase share
It separates a one-off spike from a channel worth keeping.
How we buy it
Offer and economics
We fix the target cost per action and what counts as a quality event — before a single dollar is spent.
Sources and bundle
We pick channels to suit the vertical and assemble the bundle: geo, creative, prelander, offer.
Test
Launch against stopping and scaling conditions set in advance. The number decides, not the mood.
Volume
We scale only what the test confirmed, and hold the economics under control on the way up.
Partner programmes
4 programmes
The programmes we work with in this vertical.
Need volume in this vertical?
Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.