Gambling & betting

iGaming

The bulk of our volume. Paid on deposits rather than clicks — which is exactly why this vertical is the easiest to make look profitable on paper.

What this traffic is

Gambling and betting is the most contested traffic we run. Auctions are expensive, moderation is hard, creative has a short life. In exchange the economics are the clearest we work with: between the click and the money sits one measurable event, the first deposit.

We do not take this vertical on registrations. A registration says nothing about quality — it can be produced cheaply and in any volume, and the difference surfaces a month later when the partner looks at retention. So we agree on deposits, and we fix what counts as a quality deposit before launch.

What makes the economics different

Gambling & betting

01

Cost per first deposit

The headline number. Agreed before launch, not reverse-engineered from a report afterwards.

02

Registration-to-deposit rate

It shows source quality before the partner does. A drop here is a signal to stop, not to push harder.

03

Retention after the deposit

What the partner is actually paying for. We watch it even when the deal is CPA and it is formally not our problem.

How we buy it

01

Offer and economics

We fix the target cost per action and what counts as a quality event — before a single dollar is spent.

02

Sources and bundle

We pick channels to suit the vertical and assemble the bundle: geo, creative, prelander, offer.

03

Test

Launch against stopping and scaling conditions set in advance. The number decides, not the mood.

04

Volume

We scale only what the test confirmed, and hold the economics under control on the way up.

Need volume in this vertical?

Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.