Health, beauty, weight loss
Nutra
A short decision cycle and the fastest creative wear of any vertical we run.
What this traffic is
Nutra is a compressed path to purchase: someone sees an ad, recognises their own problem and decides within minutes. Everything therefore rests on the angle and the creative, not on brand or nurture.
The flip side is burn rate. A bundle that works this week may not pay for itself by month end, and that is the normal course of events rather than a failure. The refresh plan is set at the start, not written once the numbers have already sagged.
What makes the economics different
Health, beauty, weight loss
Approval rate
An order and a confirmed order are different things. We count confirmed ones, or the figures look good and the money is absent.
Creative lifespan
Measured in days, not impressions — it decides how much production the month has to carry.
Delivery rate
On COD geos especially. An order that is never collected is spend that has already happened.
How we buy it
Offer and economics
We fix the target cost per action and what counts as a quality event — before a single dollar is spent.
Sources and bundle
We pick channels to suit the vertical and assemble the bundle: geo, creative, prelander, offer.
Test
Launch against stopping and scaling conditions set in advance. The number decides, not the mood.
Volume
We scale only what the test confirmed, and hold the economics under control on the way up.
Partner programmes
4 programmes
The programmes we work with in this vertical.
Need volume in this vertical?
Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.