Mass reach
Sweepstakes & utilities
The cheapest entry of any vertical we run — and the most expensive mistake at scale.
What this traffic is
Sweepstakes and mobile utilities offer a simple action, a low barrier and a wide audience. Tests cost very little, are run by the dozen, and the result shows quickly.
Which is exactly why this is the easiest place to lose money. A mistake worth five dollars in a test is worth five thousand at volume, and the signal arrives late. Discipline in cutting weak bundles matters more here than skill at finding strong ones.
What makes the economics different
Mass reach
Cost per action
So low that swings in percentage terms mislead. We read the absolute and the volume together.
Rotation speed
How many bundles clear a test in a week. Below a certain pace the vertical does not pay for itself.
Quality on the partner's side
A cheap action is worth nothing if it never reaches payment. We reconcile more often here than elsewhere.
How we buy it
Offer and economics
We fix the target cost per action and what counts as a quality event — before a single dollar is spent.
Sources and bundle
We pick channels to suit the vertical and assemble the bundle: geo, creative, prelander, offer.
Test
Launch against stopping and scaling conditions set in advance. The number decides, not the mood.
Volume
We scale only what the test confirmed, and hold the economics under control on the way up.
Partner programmes
3 programmes
The programmes we work with in this vertical.
Need volume in this vertical?
Tell us the product, the geo and the target cost per action, and we will say what is realistic here and what is not.